Dodge Brand Revealed in a List of Most Innovative Companies

March 11th, 2014 by

Sometimes when a customer comes to us at Ron Sayer's Chrysler Jeep Dodge, customers let us know where their interest sparked. Maybe purchasing a Dodge is just part of family tradition. Maybe it was the Dart they saw on the street. Or, maybe it was a vehicle they saw on a commercial, television show, or movie that resonated with them.

The latter is what some may consider just standard marketing, but others, like Fast Company, would disagree and say it’s much more than that. To prove that point, Fast Company actually named the Dodge brand to its 2014 list of the “World’s Most Innovative Companies,” the reason “for being part of the conversation, no matter what.”1

“In 2013, Dodge’s product placements reached nearly every type of driver: the speed demon (Fast &Furious 6), the geek (Syfy’s Defiance), the tough guy (ads with the rapper Pitbull),” Fast Company says.2

Is there a commercial that caught your interest? If you’re a muscle car fan, what do you think of this Dodge spot?

Whether it’s the Challenger‘s effortlessly cool appearance and drive or the Durango‘s practical allure with a favorite comedic actor, there really is a Dodge for everyone. Find yours here in Idaho Falls, ID!

Source:1,2http://www.fastcompany.com/most-innovative-companies/2014/dodge

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